SEO for Dentists in Edinburgh

Dental SEO includes conducting keyword research, creating high-quality content, setting up local listings, and more.

SEO for Dentists: Boost Your Online Presence and Attract More Patients

If you’re a dentist looking to expand your practice, search engine optimization can be an effective tool to consider.

We’ll provide an in-depth exploration of SEO for dentists, covering everything from its definition and benefits to its cost and most effective strategies.

SEO is a digital marketing technique that involves optimising your website and online content to improve your organic search engine rankings. 

When you increase your website visibility in search engine results pages, you can attract more potential patients to your website and ultimately grow your practice.

What Is Dental SEO?

Dental SEO, or search engine optimization for dentists, involves optimising a dental website to improve its visibility in relevant organic search results.

This includes conducting keyword research, creating high-quality content, setting up local listings, and more. By implementing effective dental SEO strategies, dental professionals such as orthodontists and cosmetic dentists can increase their online presence and attract more patients to their dental practices.

How Dental SEO Works

Dental SEO is the process of optimising your dental website to improve its visibility on Google and Bing search engines. To understand how dental SEO works, it’s important to first understand how search engines operate.

Search engines use web crawlers to crawl the internet and index websites based on their content. When a user searches for a specific keyword or phrase, the search engine uses its index to deliver relevant results to the user. If you are interested in SEO basics, you can check our dedicated article.

Dental SEO overlaps with search engine optimization by ensuring that web crawlers can crawl and index your site. This is achieved through on-page, off-page, and technical optimizations.

• On-page optimizations include researching keywords relevant to your location and producing SEO content to target your audience’s most common questions; 
• Off-page optimizations involve building backlinks from other reputable websites to increase your website’s authority;
• Technical optimizations ensure that your website is user-friendly and easy for web crawlers to navigate.

If you implement these optimizations, you can improve your dental website’s visibility on search engines and attract more potential patients.

Why Is SEO for Dentists Important?

SEO is important for dentists and businesses alike, as it enhances online visibility, attracts more patients and helps build trust and credibility among clients.

1. Improve Your Online Visibility

In today’s digital age, potential patients are more likely to search for dental services online than through traditional methods. With dental SEO, you can improve your visibility in relevant search results, such as “dentists near me” or “dentist in Edinburgh”.

If you appear higher in search engine rankings, you can increase the chances of potential patients finding your practice and booking an appointment.

2. Increase Your Qualified Traffic

SEO for dentists can help you attract qualified traffic to your website. Try to target specific keywords and phrases that your potential patients are searching for, you can increase the chances of them finding your website. 

This means that the traffic you receive will be more likely to convert into actual patients, resulting in a higher return on investment for your practice.

3. Grow Your Client Base

The ultimate goal of dental SEO is to attract new patients and grow your practice. Use a well-build SEO plan that includes keyword targeting, SEO content, and other tactics to turn site visitors into loyal patients. This can help you build a strong online presence, increase your credibility and trustworthiness, and ultimately grow your client base.

Investing in dental SEO can help you improve your online visibility, increase your qualified traffic, and grow your client base. Follow your SEO strategy and stay ahead of the competition and attract more potential patients to your practice.

How Much Does Dental SEO Cost?

The cost of dental SEO varies depending on whether you choose to work with an agency or manage the strategy in-house with an SEO expert. On average, dental practices spend between £1,500 and £5,000 per month, £100 to £300 per hour, and £5,000 to £30,000 per project on dental search engine optimisation. 

The final cost will depend on factors such as the scope of the project, the level of competition in the market, and the specific goals of the practice.

What Determines Dental SEO Pricing?

The cost of dental SEO services depends on various factors, including the size and number of locations of your practice, the scale of your dental SEO strategy, and whether you hire an freelancer, SEO expert to work in-house or agency.

Additionally, the experience and location of your chosen expert or agency, your SEO goals, and your current SEO performance, such as the strength of your backlink profile, can also impact the pricing.

How to Do Dental SEO

If you’re a dental practitioner looking to improve your online visibility, implementing the right SEO strategy is a must. 

Here are five essential steps to get started:

1. Research Relevant Keywords

The first step in any dental SEO strategy is to do relevant keyword research that your target audience is searching for. Use free and paid keyword research tools like Google Trends, Ahrefs, and SEMrush to discover search queries related to your dental practice. These tools can also help you evaluate keyword metrics like monthly search volume, average cost-per-click, and competitiveness.

When choosing keywords to target, focus on long-tail keywords with higher search volume and lower competitiveness. These keywords typically contain three to four words and target a more developed search intent. 

Avoid targeting short-tail keywords, which are one to two words, as they’re typically harder to rank for and less relevant.

2. Produce Helpful, Unique SEO Content

Search engines like Google value helpful and unique content. Use your keyword research to create content that targets these keywords and provides valuable information to your audience. This content should be unique and offer helpful information based on your experience and expertise.

When creating content, make sure to optimise your title tag, meta description, and content outline with your target keywords. This approach to SEO content helps your writing stand out from the competition and maximises its value to readers.

3. Claim Google Business Profile Listing

Claiming your Google Business Profile is essential for dental practices that operate through physical, in-person visits. A Google Business Profile appears in localised or branded search results and helps people learn a business’s phone number, address, and hours. People can also use this listing to read reviews, FAQs, view photos, services, and more.

Claim your Google Business Profile and share information about how to contact you, where to find you, how you can help, and more. Other local listings you can claim include Bing Places, which can improve your online visibility.

4. Create Link Acquisition Opportunities

Backlinks are critical in dental SEO. Creating link acquisition opportunities is an important part of your dental SEO strategy. Dental practices can build these opportunities by offering tools like a calculator for dental implants, producing helpful content like a user-focused article explaining a new procedure, or sharing original research like a poll on why people fear the dentist.

Brainstorm with your team to compile some ideas for your practice. In some cases, like for an online tool, you’ll need the help of a web developer. If you don’t have an on-call developer, consider hiring an expert, contractor or agency.

5. Build a User-Friendly Page Experience

Page experience is an essential part of dental SEO. It includes several elements like readability, usability, and accessibility. To achieve an optimal page experience, work with a web designer and web developer. If you use a website builder like Squarespace, they often include templates pre-optimized for these elements.

Follow these five essential steps to improve your dental practice’s online visibility and attract more patients.

Attract More Patients with Dental SEO Services

Drive Results with Smart SEO Goals

If you’re looking to attract more patients to your dental practice, dental SEO services can help you achieve your goals. With expertise in dental marketing and SEO, a marketing expert can help you develop a strategy to improve your online visibility and attract more patients to your practice.

Use SEO tactics such as optimising your website for search engines, creating ads, and leveraging social media to increase your online presence and attract more patients. With the help of dental SEO services, you can save time and improve your results, allowing you to focus on what you do best – providing quality dental care to your patients.

Contact Smart SEO Goals today via LinkedIn, to learn more about how we can help drive results for your dental practice.

What Are Dental SEO Services?

Dental SEO services are services that help optimise a dentist’s website for search engine optimization. These services can be provided by agencies, consultants, or freelancers for different rates and intervals, such as monthly, hourly, or project-based.

What Do Dental SEO Services Include?

Dental SEO services typically include: 

• On-page optimisations;
• Off-page optimisations;
• Technical optimisations;
• Keyword research;
• Content creation;
• Title tag writing, and more;
• Local directory optimisations;
• Link building;
• Page speed optimisations;
• robots.txt management.

It is recommended to request this information from the SEO experts for the most accurate deliverables.

Why Outsource Dental SEO to an Expert, Freelancer or Agency?

Practices outsource their dental SEO for various reasons, including saving time, optimizing internal resources, filling skill gaps, and improving results. If you notice issues with the above areas, consider outsourcing your dental SEO strategy.

What Is Local SEO for Dentists?

Local SEO for dentists is the process of optimizing a dental practice’s online presence to rank higher in local search results. These search results include cities, states, countries, or the phrase “near me.” Local SEO helps dental practices reach more potential patients in their area and gain visibility in the local community.

What Is the Difference Between Dental SEO and Local Dental SEO?

Dental SEO and local dental SEO differ in the types of keywords they target. Dental SEO focuses on non-localized keywords, such as “how often should you brush your teeth,” while local dental SEO focuses on keywords with a local intent, such as “dentist near me” or “best dental practice in Edinburgh.” Local dental SEO is more location-specific and helps dental practices appear in local search results.

Why Is Local SEO for Dentists Important?

Local SEO for dentists is crucial for several reasons:

• Reach: With local SEO services, your dental practice can reach more people in your area. As more users turn to the web to research where to visit, eat, or go, it’s become vital for healthcare providers to have a local search presence. In fact, it’s estimated that 30% of all Google mobile searches are location-related;
• Relevancy: Search engines aim to deliver the most relevant results, including when people are looking for a dentist. You can reach these users at the right time with local SEO for your dental practice;
• Growth: With so many people relying on the web to research their healthcare options, the Internet has become a growth gateway for private practices. You can attract more patients by having a presence in local search results related to your practice’s offerings.

Investing in local dental SEO can help people looking for practices like yours find you and become a patient.

How to Do Local SEO for Dental Practices?

Here are six strategies for doing local SEO for dental practices:

• Claim your Google Business Profile: Your Google Business Profile is critical to local search engine optimization for Google. Claiming your profile is free and provides vital information to searchers, such as your address, name, hours, phone number, and reviews. This profile can appear at the top of localized search results, like “dentist near me,” in a carousel called the local SEO 3-pack;
• Leverage your Google Posts: Once you’ve claimed and set up your Google Business Profile, start creating Google Posts. These posts appear on your Google Business Profile like a newsfeed, allowing users to view updates such as promotions, practice-specific news, upcoming closures, and industry-specific information. With Google Posts, you demonstrate your practice is active on Google Business Profile and show off your brand, which can help searchers determine if your dental practice is a good fit for their needs;
• Grow your local listings: Besides Google Business Profile, there are other local listings you’ll want to claim and set up, such as Bing Places, Yelp, Healthgrades, Angi, and Apple Business Connect;
• Sync your NAP information: Your name, address, and phone number are critical to local search engine optimization for dentists. That’s why you’ll want to sync your NAP information across your local listings and website. If you have differences, you confuse searches and search engines;
• Manage your online reviews: With your local listings set up, you can start managing your online reviews, which focus on attracting reviews and responding to them. You can generate reviews for your practice by asking patients to share their reviews online. It’s important to mention that local listings like Google do not endorse incentivizing reviews because they result in biassed reviews. You’ll also need to respond to your reviews. While good reviews are often easy to answer, you might have trouble responding to negative ones. Our advice? Acknowledge the reviewer’s issue and work to resolve it privately. For ongoing review management, set aside some time each week to check your reviews;
• Update your site with localized content: Another dental local search marketing strategy we see success with is localized content. Localised content is content you create on your website that targets local search terms, such as “dentist in Edinburgh” or “paediatric dentist in Glasgow.” With this strategy, you can help your business rank twice in localised search results through your Google Business Profile and localised content. 

This repeated exposure can keep your practice top-of-mind for searchers and make a compelling case for choosing your team.

Conclusion

SEO for dentists in Edinburgh is essential for attracting local patients, improving online visibility, and staying competitive. Optimize your website for local search terms to ensure your dental practice ranks higher in search results, drive more appointments and grow.

To get the most accurate consultation, it’s recommended to ask Smart SEO Goals for a custom quote via LinkedIn.